Merchbar is Spotify’s worldwide merchandise partner and powers listings for thousands artists on Spotify. Once your stores and merchandise are integrated with Merchbar, products will automatically flow to your artist’s profile page on Spotify. You must list your products on Merchbar in order for them to appear on Spotify
Merchbar has developed a proprietary algorithm to programmatically optimize Spotify listings utilizing our exclusive data including real-time sales performance, variant-level inventory, product merchandising and other factors.
This allows Merchbar to systematically identify new and interesting offers and automatically feature them with no manual action from management or artists needed.
For example, when items sell out or only have one or two non-popular sizes (XS, let’s say) Merchbar automatically detects this and updates the listings to other available items.
Merchbar also supports manual curation upon request.